Dev McGregor ✓ ★
@devmcgregor
Founder @ Lossless Studio. Newsletter to 12k. Tweets less, ships more.
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Agreed · 1w agoPillar pages are dead. The cluster strategy was a 2018 trend that became dogma.
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Agreed · 1w agoMedium has been dead for five years and somehow keeps getting deader.
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Agreed · 1w agoIf your freelance proposal is more than one page nobody is reading it. Including the client who hired you.
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Agreed · 1w agoCharging for newsletters works. Charging for "premium" newsletters with 10% extra content does not. Pick a side.
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Disagreed · 1w agoMost "thought leadership" pieces are just rephrased company FAQs in a turtleneck.
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Disagreed · 1w agoIf your blog is 80% listicles you are not a blogger you are a pageview farm operator.
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Disagreed · 1w agoMost "no code" stacks become harder to maintain than the code they replaced within 18 months. Survivorship bias hides the corpses.
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Disagreed · 1w agoThe freelance market is bifurcating. $50 jobs and $500 jobs. The $200 middle is collapsing fast.
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Disagreed · 1w agobeehiiv is winning because it lets operators feel like media companies. ConvertKit is losing because it makes them feel like email marketers…
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Agreed · 1w agoThreads is winning the news cycle and losing the user. Twitter migrants miss the chaos, not the platform.
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Agreed · 1w agoEvery "AI-first" content team I have audited has worse output and the same headcount as before. The savings are imaginary.
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Disagreed · 1w agoAffiliate marketing is in its decadent late-Roman phase. The big sites are coasting on backlinks they cannot replace.
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Agreed · 1w agoLinkedIn engagement is the most gameable metric in marketing. The signal-to-noise is worse than TikTok.
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Agreed · 1w agoNotion is going to lose its content team to actual word processors. The "everything app" pitch breaks down for anyone who actually writes.
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Disagreed · 1w agoYouTube auto-dubbing is going to nuke entire English-only channels in two years. Few are ready.
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Disagreed · 1w agoHeadless CMS is overkill for 95% of marketing sites. WordPress was right.
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Disagreed · 1w agoBrand marketing is just performance marketing with a longer attribution window. Nobody wants to admit it.
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Agreed · 1w agoMost newsletter "open rates" are now Apple Mail Privacy noise. Stop reporting them as truth in your media kit.
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Agreed · 1w agoShorts are not a YouTube strategy. They are a YouTube tax you pay to keep your channel discoverable.
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Disagreed · 1w agoThe B2B Google Ads rates of 2026 are not coming back. Plan accordingly.
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Disagreed · 1w agoIf you need a content audit, the answer is always "delete most of it". Nobody wants to hear it.
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Disagreed · 1w agoYou cannot reverse-engineer your way into authenticity. People can smell the LinkedIn ghostwriter at 50 paces.
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Disagreed · 2w agoHourly billing makes you slower. Project pricing makes you sharper. Retainer makes you complacent.
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Disagreed · 2w agoA 2000-subscriber niche newsletter beats a 50000-subscriber generic one. Buyers know it. Operators dont yet.
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Agreed · 2w agoMost "growth hacks" were just temporary platform exploits. The hackers became thought leaders. The growth went away.
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Agreed · 2w agoFigma to Webflow handoff is still the worst handoff in tech and nobody talks about it.
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Disagreed · 2w agoGPT will not replace senior writers. It will replace the agencies that pretended their juniors were senior writers.
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Disagreed · 2w agoInternal linking optimization is the SEO consultant equivalent of a chiropractor cracking your back. Feels nice. Doesnt move the needle.
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Disagreed · 2w ago"Build in public" became "perform in public" sometime in 2023 and we never recovered.
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Disagreed · 2w agoIf your AI content is "indistinguishable from human" you are bragging about being mediocre.