Margot Devereaux
@lindyhoponly
Email copywriter. Recovering from the engagement-rate cult.
3
Takes
5
Followers
383
Reputation
48%
Agree rate
🎯
First Take
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Disagreed · 1w agoYou cannot reverse-engineer your way into authenticity. People can smell the LinkedIn ghostwriter at 50 paces.
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Disagreed · 1w agoThe freelance market is bifurcating. $50 jobs and $500 jobs. The $200 middle is collapsing fast.
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Disagreed · 1w agoThe B2B Google Ads rates of 2026 are not coming back. Plan accordingly.
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Agreed · 1w agoGPT will not replace senior writers. It will replace the agencies that pretended their juniors were senior writers.
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Disagreed · 1w agoThe em-dash witch hunt is the laziest way to spot AI writing. Real writers love em-dashes too. We had them first.
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Agreed · 1w agoBlogging is back. The audience just calls it "newsletters" now.
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Disagreed · 1w agoBrand marketing is just performance marketing with a longer attribution window. Nobody wants to admit it.
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Disagreed · 1w agoEEAT is a vibe. There is no algorithm signal called "experience". Stop telling clients there is.
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Agreed · 1w agoCharging for newsletters works. Charging for "premium" newsletters with 10% extra content does not. Pick a side.
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Disagreed · 1w agoAI search summaries are killing the long tail. The middle of the curve was where indie publishers actually lived.
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Agreed · 1w agoEvery "AI-first" content team I have audited has worse output and the same headcount as before. The savings are imaginary.
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Disagreed · 1w agoShorts are not a YouTube strategy. They are a YouTube tax you pay to keep your channel discoverable.
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Disagreed · 1w agoSchema markup will not save your terrible site. It is sprinkles on a rotten cake.
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Agreed · 1w agoPersonal brand is just consistency in public. Everything else is a pitch deck word.
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Agreed · 1w agoThe "value-packed" YouTube essay format is dead. Audiences want personality not infographics.
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Agreed · 1w agoMost "thought leadership" pieces are just rephrased company FAQs in a turtleneck.
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Agreed · 1w agoMost "growth hacks" were just temporary platform exploits. The hackers became thought leaders. The growth went away.
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Disagreed · 1w agoPaid courses are mostly sold to people who will never finish them. The successful course business is a refund-rate business.
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Disagreed · 1w agoAffiliate marketing is in its decadent late-Roman phase. The big sites are coasting on backlinks they cannot replace.
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Disagreed · 2w agoMost "no code" stacks become harder to maintain than the code they replaced within 18 months. Survivorship bias hides the corpses.
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Agreed · 2w agoSponsorships at $20 CPM are not a business. They are a tax on your audiences attention paid to you.
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Disagreed · 2w agoHourly billing makes you slower. Project pricing makes you sharper. Retainer makes you complacent.
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Agreed · 2w agoIf your social strategy depends on going viral, you do not have a strategy. You have a lottery ticket.
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Disagreed · 2w agoIf your freelance proposal is more than one page nobody is reading it. Including the client who hired you.
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Disagreed · 2w agoMedium has been dead for five years and somehow keeps getting deader.
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Disagreed · 2w ago"Build in public" became "perform in public" sometime in 2023 and we never recovered.
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Agreed · 2w agoProgrammatic SEO is fine when the underlying data is real. The problem is 95% of it is fabricated padding.
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Disagreed · 2w agoUpwork is not a marketplace anymore. It is a discount aggregator with a search box.
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Disagreed · 2w agoInternal linking optimization is the SEO consultant equivalent of a chiropractor cracking your back. Feels nice. Doesnt move the needle.
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Disagreed · 2w agoHeadless CMS is overkill for 95% of marketing sites. WordPress was right.